Having a beautifully arranged catalog design can help attract customers and increase sales. Catalogs contain important information about products that can assist people in making better purchasing decisions.
Designing a product catalog template may seem complex if you are doing it for the first time. However, there are tips and tricks that can save you time and allow you to edit your product catalog template easily and quickly. Here are a few points to consider when creating your catalog design:
Set Up Template Pages: These pages are non-printable pages that you can use as templates to design your product catalog. You can design several of these templates and mix and match them in your final publication.
Arrange Your Images to Look Consistent: Ensure that all images in your catalog have the same editing style to create a cohesive look.
Standard Page Numbers: Use template pages to set up automatic page numbers that can change as you add extra pages for catalog design.
Make the Number of Pages Divisible: Publications can only be printed if the final page count is divisible by four. This is because there are four pages in one sheet.
Use Guides to Organize Products: Use columns and guides as a grid to organize product images on the page and ensure they are evenly spaced.
When creating a catalog design template, there are specific pages to keep in mind. These pages can help you effectively organize your content and convey a clear idea. The following pages are standard in every product catalog template, as they have proven successful in displaying products cohesively. Let’s take a look:
Cover and Back Cover: Like any publication, ensure that your catalog design has a cover that matches its content.
Table of Contents: If you are working with many different products, consider dividing the content into sections so readers can find products more easily.
Product Pages: Organize different product pages. For example, create pages showing a different number of products so the catalog does not appear monotonous and repetitive.
Content Pages: While the main purpose of a catalog design is to showcase products, content pages provide details about the brand and can be useful for your content.
Dividers: These pages are meant to separate different sections in a catalog. They also provide a nice and clean break for readers to reset their attention.
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