As marketing increasingly shifts to the digital world, having an experienced digital advertising agency and a solid digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations can help narrow down your options and choose the right digital partner for your brand.

Market Knowledge and Continuous Education
Does your agency stay updated on the latest industry trends? Are they adapting to changes in consumer behavior due to COVID-19? Do they have insights into the 2021 Apple iOS updates and upcoming tracking restrictions due to third-party cookies? The media landscape is constantly evolving. If your digital agency can’t keep up with trends, you may end up with outdated plans and miss real-time opportunities.

Transparency and Collaboration
A relationship built on trust is one of the most critical factors to consider when working with an advertising agency. Are they transparent about data and campaign results? Will they seek ways to optimize the campaign after it goes live? A collaborative, transparent relationship will lead to a much more effective advertising strategy and better long-term results. Trust your instincts, but ensure you ask the right questions in advance.

Media Tools
Using the right planning, purchasing, research, and reporting tools can significantly enhance the performance of a digital advertising campaign. Media tools enable an agency to effectively build an audience, target optimal placements, and create an efficient budget plan to achieve your campaign goals.

Tracking and Insight Capabilities
Tracking a campaign from the first ad impression through the customer journey provides a broader picture of its success. It also allows for optimizations and A/B testing as the campaign progresses. If an advertising agency doesn’t take any steps to track how a user interacts with your website after clicking on an ad, they likely lack significant experience in running digital campaigns.

To gain insights into your campaigns and have full access to website activity, tracking pixels and tag management scripts like Google Tag Manager should be added to your website's code.

Effective Reporting
Quality reporting relies on transparency and collaboration with your digital agency. When campaign reports are provided, you need to see the user journey, what works, and what doesn’t to effectively optimize your campaign. Continuous reporting meetings should be held throughout the campaign duration to provide opportunities for collaboration with your agency and to discuss potential improvements.

Request a sample client report from potential agencies to get an idea of what their reporting processes look like. This will give you insight into the types of insights they can provide.

The digital experts at Ajans365 offer expertise in display advertising, website development and tracking, SEO, content marketing, and much more. If you think we could be the right choice for you, please don’t hesitate to contact us.